Analytics & Insights — Overview
Unlock the power of anonymised demand signals, product trends, and intent data. MoneyMatch provides financial institutions with the intelligence needed to optimize product offerings and capture market opportunities through our digital pre-qualification layer.
Aggregating thousands of daily financial intents across Kenya.
Key Insights & Metrics
Deep dive into the datasets that drive smarter institutional decisions.
Product Demand Trends
Identify which loan products, savings accounts, and investment vehicles are gaining traction in real-time across different demographic segments.
Customer Intent Signals
Understand the 'Why' behind the search. We track intent from emergency needs to long-term asset purchase goals.
Drop-off Analysis
Pinpoint exactly where users lose interest in the application funnel.
Geographic Heatmaps
Visualize demand across Kenyan counties and urban centers.
Approval vs Rejection Insights
Calibrate your risk appetite by comparing your approval rates against market-wide anonymised benchmarks for similar user profiles.
How the Data Works
A secure, compliant journey from user intent to institutional intelligence.
Collection
Users interact with our matching engine, providing intent, income, and goal data to find their ideal financial product.
Anonymisation
Strict PII stripping ensures no individual identities are shared. We focus on aggregate behaviors and demographic segments.
Aggregation
Data is clustered by region, product type, and risk profile to identify statistically significant market signals.
Delivery
Insights are delivered via secure dashboard, scheduled PDF reports, or direct API integration for enterprise systems.
Institution Use Cases
Transforming raw market signals into competitive advantages.
Risk Calibration
Understand the profile of rejected applicants across the market to refine your own scoring models and identify underserved segments.
Strategic Marketing
Target your marketing spend where demand is highest. Optimize campaigns for geographic regions showing peak intent for specific products.
Sample Dashboards & Stats
A preview of the intelligence waiting for your institution.
The majority of Kenyan financial discovery starts on mobile devices.
Total value of pre-qualified loan requests processed this month.
Subscription & Access Plans
Choose the tier that fits your institution's data needs.
Enterprise Insights
Full access to the MoneyMatch intelligence suite.
- Real-time Dashboard Access
- Full API Data Integration
- Custom Geographic Heatmaps
- Benchmark Risk Analytics
- Dedicated Account Manager
Standard Reports
Essential market signals delivered monthly.
- Monthly PDF Market Reports
- Top Product Trend Analysis
- Basic Demographic Insights
API Access
Raw data feeds for your internal data science teams.
- RESTful API Endpoints
- Anonymised Intent Stream
- Webhook Notifications
Privacy, Compliance & Trust
MoneyMatch adheres to the Kenya Data Protection Act and international best practices for data anonymisation. We ensure that while insights are powerful, individual privacy is absolute.
Support & Onboarding Resources
Everything you need to integrate MoneyMatch insights into your workflow.
Institution Support Hub
Access our comprehensive knowledge base, from interpreting heatmaps to configuring custom dashboard widgets. Our team is available for quarterly strategy reviews.